Color printing continues to play a big role even in the increasingly digital world in which we do business. Not only are workers still printing in color, but the amount of color printing taking place in American offices is on the upswing. In a recent survey by Keypoint Intelligence/InfoTrends, almost 50 percent of general office workers in the U.S. said the amount of color printing required for their job is increasing. This increase is most common in small- and medium-sized businesses, as companies with fewer than 100 employees demonstrated the greatest boost in their required color printing. Optional color printing in the office also is on the rise, with 40 percent of respondents claiming their elective work-related printing is increasing as well.
Why the increase in color printing?
The escalation of color printing in the workplace is due to a number of factors. For starters, the growth of the color printer market has made these devices more commonplace in modern offices. The price of color printers and multifunction printers (MFPs) continues to decline, making them a viable option for more businesses while expanding employees’ access to them.
Secondly, color printing—traditionally significantly more expensive than printing in black and white—has become drastically more affordable over the years. This is due to advancements in technology as well as the prevalence of quality remanufactured and aftermarket toner and ink cartridges. It is no longer cost-prohibitive for small businesses to take advantage of color printing.
Finally, documents printed in color are simply more powerful than their black and white counterparts. In the Keypoint Intelligence/InfoTrends survey, one of the reasons respondents gave for increasing their color printing output was that color adds more value to documents, making them easier to read and more influential. Adding color to a document increases the impact it has on anyone who reads it, explaining the upswing in such printing.
When you weigh all of these factors, it’s easy to see why color printing is on the rise in the office. If your business is still only printing in black and white or needs to upgrade your current color machine, contact us today to learn more about our wide selection of color printers and MFPs.